How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it's something that must be handled and when you're not making efforts to understand how to market your music better then you should know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you're currently managing the standard elements of an effective music marketing campaign.
What do After all by this?
To begin it's important to assess where you're at right now and determine whether or not you know and understand just what the basic components of an effective music advertising campaign are? Let's face it, if you plan on making a name on your own in the music industry it is important to realize you'll be investing a great deal of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents right into a true "music business" and you have no doubts concerning the career path you've chosen... then you'll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today's musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one as well as two of the key components minus the essential third element in a music marketing campaign won't bring in maximum returns for enough time invested. This just isn't how exactly to market music effectively.
Don't get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it's really much better than not doing some thing, but imagine how much more effective you'd be if you went to work on most of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it's important to discipline yourself to focus on the elements which are most productive for the music business growth. Facebook Divided in an an easy task to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 - Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you as well as your music at all times. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 - Interact with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online "hangouts" make this process a breeze. Once you have laid the original groundwork and you've made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know that you're for real. That you value them. You are here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 - Sell Your Stuff (Ask for the sale): This one is vital. If you don't have products to sell... you do not have a music business. Working to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! It's EASIER IN THEORY
I recognize that it's easier to talk about these exact things than it is to create them happen in your job but this is exactly what the music business is all about so incorporating these processes into your music business campaign is crucial, or you simply won't last long enough to create dent in the music world.
And that's not what we want for your music career... could it be?
Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.
You'll either spend too much time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you'll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you are not touching all three components of this process on how to market music, then you're missing the boat and much more importantly... you're fans won't be "feeling" your vibe. They just won't connect with you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don't BELONG TO the Marketing Music Business Trap
You've seen them. They're all over the place. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox on a regular basis with headlines like: "Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band". Just do it... admit it. You've probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique that'll be blatantly obvious when you stack up a headline such as this against my 3 step process. See the press release handles the "Creating Awareness" aspect and even touches lightly on the "Selling Your Stuff" step but it does not connect and that my pal is a no no. It's 100% self interested and sadly, it'll fail each time it's used.
Fans and media see through this. All of the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link contained in their press release and click on the buy button. But where's the bond? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively