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7 and a Half Very Simple Things You Can Do To Save HEALTH SUPPLEMENTS

A growing amount of consumers are turning to health supplements as a substitute or addition to mainstream medicine. Today's individuals are savvy and understand the advantages of the ingredients found in health supplements for good health and well-being. While they're apprehensive of nutritional products, they value brands that offer manufacturing credibility and prefer products formulated under doctor supervision.

As more consumers place priority on the health, natural supplements are fast becoming a popular choice.This focus is reflected in the booming growth of the U.S. dietary supplement market, go to the website presently estimated to be valued at $24-25 billion. In spite of prevailing doubts concerning the integrity of product manufacturers, the rising cost of raw materials and new regulations, medical supplement industry is projected to rise by 4-6% within the next year. By the year 2010 growth in the global nutraceuticals industry is projected to attain $187 billion.

According to NMI's 2007 Health & Wellness Trends Survey, the very best health categories for supplements are weight reduction, cardiovascular support, digestion, arthritis or pain relief, seasonal allergy relief, vision and eye health, and diabetes."Customers believe in the industry. A recent study discovered that 34% of consumers seeking to shed weight first turn to a dietary supplement as their adjunct in the battle against obesity," says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).

In accordance with an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. "Consumers' usage of dietary supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements."Examine these statistics by any office of Dietary Supplements:

* 31.8% of American children use dietary supplements (18 and younger).

* 47% of American men use dietary supplements.

* 57% of American women use dietary supplements.

The most commonly used dietary supplements are multivitamins and minerals (18.3%). A recent study conducted by the NCAAM, shows a list of why people use health supplements, the most typical reasons are health and wellness, arthritis, memory improvement, to avoid osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to prevent colds/influenza, and as sleep aids.Health supplements mostly purchased are:

* 40% vitamins

* 29% herbals & botanicals (ginkgo, echinacea, St. John's Wort, ginseng, garlic)

* 10% sports nutrition

* 8% minerals

* 8% specialty supplements (melatonin, fish oil, amino acids, etc.)

(www.snac.ucla.edu)

The top supplements utilized by consumers in 2007, in order of frequency are multivitamins, calcium, vitamin C, fish oil, vitamin E, antioxidants, vitamin B/B complex and omega 3s. (NMI survey).Why are NATURAL SUPPLEMENTS Gaining Credibility?

There are a lot more than 20,000 products available to buy. Many consumers believe that natural supplements can support their bodies to fight disease or improve health. Exactly why are natural supplements gaining credibility?One of the reasons may be the advances in science and technology. Most credible health supplement manufacturers use strict manufacturing policies combined with a professional team of researchers who develop products based on evidence based scientific research.

Through clinical studies and systematic reviews scientist evaluate the health benefits and safety risks of natural supplements. It has built consumer confidence.A good example of this is omega-3 fatty acid supplementation. There's strong evidence from epidemiologic and clinical trials indicating the consumption of omega-3 fatty acid as being beneficial to people who find themselves at risk of coronary heart disease. The American Heart Association validates this: "Omega-3 fatty acids benefit the center of healthy people, and those at risky of - or who have - cardiovascular disease"Consumer interest in health supplements is currently reinforced by doctors and healthcare professionals.

A written report from CRN's Healthcare Professionals Impact Study states that "more than three-quarters of U.S. physicians (79%) and nurses (82%) recommend health supplements with their patients." As dietary supplements receive more support from clinical trials, you will have a rise in the number of recommendations of natural supplements by healthcare professionals to their patients.

Another factor that may boost future sales is the recent finalization of U.S. Good Manufacturing Practices (GMPs) rules and requirements for the manufacture of dietary supplements and the brand new Adverse Event Reporting (AER) law. "The responsibility of compliance is really key for consumer confidence," says Daniel Fabricant, vice president of scientific affairs, Natural Products Association (NPA), Washington, D.C. Health supplements are the future in preventive medicine. With DNA diagnostics becoming more prevalent, and the role of nutrition against disease gaining surer footing, the health supplement industry is poised to meet the challenges of the future health industry.